BIG NAMES FOR A FAREWELL BOW: For the final ad campaign to be published before Valentino retires, the brand tapped a top model duo of the Nineties — Amber Valletta and Shalom Harlow — as well as Raquel Zimmermann, Anja Rubik, Michael Gandolfi and Oriol Elcacho. Harper's Bazaar editor at large Brana Wolf styled the colorful campaign, shot by Inez van Lamsweerde and Vinoodh Matadin at a private home in Los Angeles. Raul Martinez, chief executive officer and executive creative director at AR, said the campaign was shot in L.A. because of the connection Valentino has had with Hollywood throughout his 40-year career. "I think one of the key pieces that we were striving for with this campaign was to make the Valentino woman feel more grounded, still stylized but not totally untouchable," Martinez said. "You still feel the glamour that is the Valentino brand, but it's done in a more contemporary way." The campaign breaks in the February issue of Vanity Fair.
I'm mad about this. This would be a cool editorial. But I don't think Inez and Vinoodh should have been chosen for his final campaign. He was RETIRING, not trying to reinvent his brand for a younger, hip audience. It should have been an over-the-top tribute to the Valentino Woman. Not this attempt at surreal, tongue in cheek, plastic feel.
ReplyDeleteI agree!!! This is good but as a finale to Valentino it falls short.
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