There's a deeper concept behind Alessandra Facchinetti's first Valentino ad campaign than just a pretty picture. Shot by Peter Lindbergh in Paris, the fall images embody the designer's vision for the fashion house.
Eager for a clean break, Facchinetti opted for what she calls a "groupage," or several images conceived to run together in multiples of two, from a minimum of four to a total of eight. The idea is to tell a story and to better display the world of Valentino, from men's and women's wear to eyewear and accessories.
The grouping includes a mix of studio and location shots, in both color and black-and-white.
The campaign breaks worldwide in July issues of fashion titles. "I wanted to move away from the cliché of pure luxury to focus on a modern and elegant campaign and a dynamic woman who gets around. It's a starting point for us and offers the world of Valentino at 360 degrees," said Facchinetti.
To portray that world, Facchinetti turned to Lindberg for his first Valentino project. "I really like the intimacy of his photos and how he captures a look in a fraction of a second. His photos transmit movement," she said.
Lindberg shot models Angela Lindvall, Isabeli Fontana and Taylor Fuchs in Paris between Place Vendôme and Place de la Concorde. "I wanted to further emphasize Valentino's ties with Paris, a city that has given and hopefully will continue to give a lot to Valentino," said Facchinetti.