Wednesday, July 27, 2011

The United Colors of Benetton

Dominique Hollington
 Benetton S/S 2009
Photographer David Sims
Models : Philip Huang, Marcus Hedbrand, Guy Robinson, Jourdan Dunn,
Anne Vyalitsyna, Ollie Edwards, Alex Gilbert, Katrin Thormann,
Cameron Russell, Yulia Kharlapanova, Liu Wen, Dominique Hollington
Styled by Karl Templar
If someone were pressed to pick one label that is known for being racially inclusive, the obvious answer would be The United Colors Of Benetton. Indeed, for many models of color, Benetton might be the only ad campaign they could ever hope to land. Take a look at this campaign. How does it depict people of color? Could everyday people of color recognize themselves in this marketing? Do you think this works? Or do you think that Benetton is guilty of using token people of color? I'd love to hear your thoughts in the comments.

1 comment:

  1. I can't figure out why South Asian, Middle Eastern or the indigenous peoples of the Americas and Australia/New Zealand are never featured. It's like there are only 3 ethnicities.


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