I like the top one the best. I feel like the poses are the best. The middle one has obviously had the saturation increased and that changes the look of the makeup which I think is what the campaign is selling. Not good in my opinion.
definitely the second one has altered the saturation. that's ridiculous. I think the bottom one is featuring an intense eye pigment, but too airbrushed for me. Beauty ads are so heavily edited, it's kind of pathetic. Did you hear about the model who had some shots taken at a go-see at Estee Lauder, and they used her photos without her consent for an anti-aging ad? They made used photoshop to make her look older (like 40-60), then used photoshop to make her look younger. The before and after shot were the SAME PHOTO, both doctored. Where's the truth in advertising?
That's horrible. Did the model sue? Did they have to pay for what they did? Advertising is so fake and yet people (models, Photographers, stylists, makeup artists.) have to work really hard just to get the photo. I don't think it's right.
I think she is suing. I'll probably feature that story on Sunday's News edition.