Wednesday, June 22, 2011

Louis Vuitton, F/W 11.12 Ad Campaign - Updated

Here's Nyasha!

PARIS — Louis Vuitton’s forthcoming fall-winter campaign has it all: pretty young women, striking vintage cars, vaguely fetishistic fashions and adorable pooches.

In fact, dozens of canine hopefuls turned out for the casting, with only seven pedigreed pairs making the cut. Their doleful eyes compete for attention with six up-and-coming models: Zuzanna Bijoch, Daphne Groeneveld, Gertrud Hegelund, Nyasha Matonhodze, Anaïs Pouliot and Fei Fei Sun.

Accessories also share the spotlight, including high-heeled rubber boots, officer caps, driving gloves and variations on the Lockit handbag, including one crocodile version that can be chained to a diamond-pavéd handcuff.

“Who wouldn’t want to be this gorgeous young woman in the back seat of this beautiful car?” asks Marc Jacobs, Vuitton’s artistic director, highlighting the tongue-in-cheek take on the French brand’s familiar travel theme.

Steven Meisel shot the campaign, with styling by Karl Templer, makeup by Pat McGrath and hair by Guido Palau. It is slated to break in August issues.


  1. I would like to see more. So far not loving the one models face. Too innocent and wide eyed. Interesting Idea though.

  2. lol I bet you mean Daphne. in the first photo? I can't stand her face on the runway, but she sometimes takes fascinating photos. just not here. I can't wait to see the final shots when they release them. I didn't really like the collection on the runway, but I really want to see how it photographs, and this campaign seems almost like an editorial.

  3. Yeah and the one face in the bottom photo. Not a fan.


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